FIVE MINUTES WITH….LUCIA VILLAMOR

Leaders Insight - The Role of an Non-Executive Director with Chris Beck

Chris Beck has established himself as a non-executive chairman with a proven track record of creating shareholder value through a combination of organic growth strategies and acquisition over the last five years.In his roles as non-executive chairman, he has actively supported management with his extensive operational and situational leadership experience across retail, manufacturing, global supply chain, online, fulfilment, distribution, International reach and leveraging Technology as an enabler. Prior to his more recent non-executive career Chris was an executive director of Card factory Plc for 15 years leading supply, distribution, purchasing, business development and IT at Board level through a number of refinancing’s, a private equity investment, four acquisitions and a subsequent MBO and IPO and remaining until 2019. Chris is a qualified accountant having started his professional career with Grant Thornton in 1992 and held a number of roles in Corporate Recovery and Corporate Finance across the Midlands and Yorkshire before leaving to join Card Factory in 2007.Our very own Michael Ball, Partner at The CFO Partnership sat down with Chris to get his take on all aspects of being a NED.1.How would you define the role of a Non-Executive Director both in terms of core responsibilities but also some of the less obvious aspects to it?There is a clearly defined role of the NED providing an independent and external lens on the business together with providing guidance, challenge and support over the effective strategic direction. There are several more formal areas such as governance and remuneration, where the use of NEDs in a larger organisation can provide a framework to ensure the interests of the shareholders are considered and protected. In appointing an NED, there is usually a desire on the part of the business to appoint a person who, not only can effectively deliver on those areas outlined above, but can also bring some expertise in the sector, similar situational experiences or access to contacts and resources. NEDs often develop key relationships with the Executive Directors, providing support and assisting in their development as a leader and in other softer skills, becoming a trusted advocate of the business and often those individuals.2.What were the most important experiences and skills from your former Executive career that you have relied on since making the switch to a Non-Executive career?Communication skills and developing relationships remain front and centre of transferrable skills. Being able to bring examples of situational experience from executive roles are the most additive, providing context and solutions to real world challenges and issues the business may face from time to time. This includes learning from mistakes made so that the business has a greater chance of getting this right first time. Where there is crossover in sector experience and situational experience this often develops in to providing access to contacts and networks where there is proven experience in meeting the businesses needs to an issue or opportunity.3.What are your opinions about developing the relationship between an MD or CEO and a Non-Exec? What is critically important in building a successful partnership and providing the right support to them and the board?I think in all roles as an NED developing relationships with the wider board and senior leadership team is vitally important. Whilst this may be more structured in a larger corporate or PLC, in my current roles I play an active role in supporting and mentoring the existing board and a number of senior leaders that could well progress through to board positions. Developing these people I believe is integral to the wider strategy and culture as the way in which those relationships work, and associated behaviours, is often used to role model what good looks like to the wider teams.4.Is it important for an NED to have experience in the sector the business operates in?One of the most important aspects for any potential NED and those making the appointment from within the business is to clearly align on what it is that is required from an NED for that specific business. In larger corporates it is often easier to establish this, as the role may well be a replacement appointment or the addition of a further non exec to meet a clearly defined brief. In growing SMEs, I have found it necessary to work through the clarity of what is required and whilst in many instances, sector experience is important, parallels in situational leadership are equally, if not more important, and examples I have seen have been to include Digital Transformation and Geographical reach in to new markets or territories. The pace of professionalisation within organisational design and systems to support growth or readiness for a future transaction often lend towards a NED with experience of these situations rather than sector specific experience. Clearly both will be differentiators amongst potential candidates. 5.How did you approach making the transition from Executive to Non-Executive and what tips would you give someone else looking to start building a client portfolio?I had a clear plan that I wanted to pursue a small number of NED roles following retirement from Executive roles. I think it is very important to consider what you are wanting to achieve from such roles, for me my motivation was to work with interesting, growth businesses with good management where I could see my own experiences supporting and adding value. Having worked hard to achieve a work life balance for myself location was a factor, notwithstanding technology I wanted to make sure I was able to support in person without compromising on the quality of life I had achieved. I was fortunate enough to take on a Chair role in a charity connected to my previous executive role and also took on a further trustee role in the charity sector. Both were really valuable to demonstrate governance but also helped with behaviours and the transition to an NED. I would encourage any Executive thinking towards an NED career to actively try and gain experience in that space, in conjunction with their existing executive role, whether that is for another corporate or a charity and will be more relevant to those individuals working at operational board level, perhaps with less visibility to the governance aspects of a company. There are some good causes and membership of the IOD is highly beneficial to refresh and stay up to date on company law and changes in governance.6.Are new technologies like Artificial Intelligence having much of an impact on your role as an NED yet and what impact do you think they could have over the next few years?The consideration of new technologies is always appropriate and, in most businesses, I am involved in the adoption of new technologies as an enabler to support growth or efficiency. We are seeing the adoption of AI to help businesses carry out tasks and process data which is supporting the board with more timely information on which to base decisions, however we are yet to replace an NED with AI!7.What do you find most satisfying and what are some of the most frustrating parts of working as an NED?There are several reasons people assume an NED role. For me its ultimately to use my skills and experience to support management teams reach better outcomes with my support. Those better outcomes are to see teams develop, improve financial performance and deliver strategic change. Seeing these things evolve at pace in businesses with my support and guidance is what motivates me. As an experienced executive director and operator, the biggest challenge is to support and guide, not to take over and do. It takes self-control, experience and most importantly to respect the Executive Team you are working with and their own roles. 8.What is the one single best piece of advice you were given early in your career that still holds true today?In any challenging situation consider the intent of others and not how they act or behave. In most scenarios the intent is correct, and alignment of the behaviour and style of others may just be different to yourself. Don’t let this drive the wrong emotions and behaviours. It makes it so much easier to create alignment, agree mutually beneficial actions and drive pace to almost every situation. Chris Beck’s journey from executive leadership to a seasoned Non-Executive Chairman reflects a wealth of experience, adaptability, and strategic insight. His ability to support and guide management teams while using his deep industry knowledge has proven invaluable in driving growth and shareholder value. With a strong focus on relationship-building, governance, and the evolving role of technology, Chris demonstrates the impact a well-rounded NED can have on a business. His reflections on leadership, mentorship, and strategic decision-making provide valuable lessons for those looking to transition into non-executive roles. As businesses continue to navigate change and expansion, the role of an experienced NED like Chris will remain cricial in shaping their future success.

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Diversity and inclusion are essential for today’s modern business as the variety of people from different backgrounds, specialisms, cultures and experiences ensure a balance of outlooks and voices that can help shape an organisation’s culture and support its recruitment and retention programme.

From increasing creativity and innovation to creating happier employees and boosting productivity, the importance of a clear and proactive diversity and inclusion strategy is fundamental. Recently Executive Director Lee Sweeney caught up with Lucia Villamor, Partner – Investor Relations at Endless, who he placed, to discuss how the private equity investor’s approach has had a positive impact on her career to date.

Lee Sweeney (LS): Firstly, congratulations on your well-deserved promotion. What does your new role involve and how has your career developed?

Lucia Villamor (LV): Thanks Lee. My role at Endless mainly consists of managing relationships and communications with existing and potential investors in our Funds and project manage our fundraising processes. I studied Law at University in Spain but I did not fancy a legal career so ended up moving to the UK and doing a post graduate degree in Business Administration at the University of Leeds. I joined Deloitte straight from university where I spent three years in the Audit team and qualified as a Chartered Accountant. Following this, I joined the Commercial Due Diligence team – I was there for another year before moving to Endless in 2008. Initially, I worked within the Investment team where I had both portfolio and transaction responsibilities, before moving across to Investor Relations in 2015.

LS: Having gained experience in a number of different areas, what made you choose this particular career path?

LV: The variety of work in Private Equity was a real draw for me; we get to see a range of different types of companies in what are often very diverse industries and work with management teams that embrace different leadership styles, ambitions, challenges to help transform businesses. Since moving into Investor Relations, I thrive on meeting investors from across the world, understanding their aims and their organisations and helping to generate real value for them.

LS: When you look back to the time when you joined Endless, can you remember what it was that attracted you to this particular role and organisation?

LV: Yes, whilst working at Deloitte, I enjoyed getting under the skin of different businesses and industries during Commercial Due Diligence assignments. We worked mainly for Private Equity businesses advising them on potential targets or helping them prepare existing investments for sale. However, I wanted to see what happened on the other side after the transaction had taken place and the new owner set off to deliver their value creation plan. I had a strong interest in being on the other side of the table and wanted to experience what it would be like to see and work with a business that was being transformed. Endless had a great reputation in the market as an experienced, responsible investor and I liked their ethos of “making businesses better for everybody”.

LS: One thing that has always come across when I’ve worked with Endless, or talk to others in the industry about them, is they have a real and genuine focus upon supporting diversity and inclusion in the workplace. Is this something that you have seen during your time with the organisation.

LV: Absolutely. We have a Diversity & Inclusion team which in the past two years has done fantastic work to bring D&I to the forefront of our agenda. We have worked very hard at reviewing our recruitment practices, we have reviewed our parental leave policies and we have supported a number of industry initiatives such as Level 20 and the 100 Black Interns Program. We also try to promote flexible working and emphasise to the team that we care about results and not hours spent in the office – that really helps people who, for example, may have family commitments, like myself.

LS: How did this approach help you in your career development?

LV: It has made a huge difference; by having a very progressive flexible working policy and a culture where you can have open, honest discussions about your career, I’ve never felt that I’ve had to make the same career versus family compromises that I’ve seen others have to make. When you look at the team page on our website, it is very clear to see the importance the company places on diversity and inclusion and how this is reflected in our people – this in turn encourages others to want to join and be part of a business with a progressive outlook.

LS: What do you think employers need to have in place to support their employees achieve their career goals?

LV: Without a doubt, there should be more emphasis placed upon mentoring and sponsoring to support employees – and this doesn’t necessarily have to be from an individual’s line manager or boss. Often the best mentor/mentoree relationships are developed by those who may not necessarily work closely together on a day-to-day basis but they have skills, experience or an outlook which the other can benefit from. There also has to be an openness around communication – from both sides - particularly when it comes to discussions about career ambitions as well as honest feedback on development areas. Difficult conversations are never the most comfortable for either party involved, however by approaching them honestly and constructively, far more will be achieved in the long run.

LS: Would you say there has been somebody who has supported you as a mentor and how do you feel they influenced you?

LV: I think the value of mentoring is something which should never be under-estimated and is something which, when approached correctly, will have real benefits for both the mentor and the mentoree. I have learnt a lot from our Managing Partner on how he communicates to investors and other stakeholders. We have our own “in-house style” - I think our investors appreciate and respond well to it and he has played a key role shaping this up over the years.

LS: What would you say has been a particular challenge that you have had to overcome and how did the guidance or support that was put in place help?

LV: The move from the Investment team to Investor Relations was a big one and I felt a bit out of my comfort zone at the start. I did a lot of listening and observing and had a lot of support from our two founding Partners whom I learnt a lot from. It made me realise that is good to push yourself into unfamiliar areas sometimes – it’s one of the best ways to learn!

LS: There’s also a real focus upon ‘celebrating success’; is there an achievement that you are particularly proud of?

LV: I agree and it’s so important to celebrate success whether that is something achieved as an individual or as part of a team. It’s also important to support and celebrate the achievements of others. I was very proud of the Endless V fundraise back in November 2020. We hit our fundraising target in 12 weeks in the middle of a global pandemic. We were so pleased with the support from existing and new investors. And from a personal perspective, I was also very proud to be promoted to Partner earlier this year.

LS: If you could offer one piece of advice to someone – regardless of whether they were at the beginning of their career or about to make a move into a senior role – what would it be?

LV: I think whatever stage you are at in your career, this same piece of advice rings true - work as hard as you can and be brave!

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