Leaders Insight - with Matthew Jowett, CFO at

In Conversation with Gareth John: How First Intuition is Inspiring the Next Generation of Accountants

To mark International Day of Accounting, we caught up with Gareth John, Policy Director at First Intuition, one of the UK’s leading providers of professional accountancy training.With a career spanning nearly three decades in both practice and education, Gareth shares his insights on the different routes into the profession, the habits that define successful students, and how the industry has evolved in recent years.Walk us through what First Intuition does and how it supports aspiring accountants? First Intuition is a professional education and training provider offering courses in accountancy, leadership & management and digital & data. From our early days in 2007 when we opened our first training centre in London we have now grown to over 500 staff working across 25 locations in the UK. In recent years we have seen huge growth in our accountancy apprenticeship programmes, as the vast majority of the employers we work with now take advantage of the huge benefits they deliver. Our support for aspiring accountants studying the AAT, ACCA, CIMA and ICAEW qualifications is extremely broad. We deliver technical exam training through classroom and online courses, with plenty of tutor support and award-winning study resources. In addition to this qualification ‘knowledge’ that we help our learners get to grips with, we also have a fantastic Impact Skills Programme to help them develop critical employability skills and behaviours such as communication, critical thinking and teamworking. Our apprentices also benefit from the support of our teams of dedicated skills coaches who provide pastoral support and encouragement as they progress through their programmes. We also offer lots of wellbeing and mental health support to the students in our care, as the exams they face can be very challenging and can cause anyone to suffer from anxiety and stress. What are the different qualification pathways people can take into accounting? In recent years there has been a big trend amongst employers of trainee accountants towards increasing use of school-leaver recruitment using the AAT pathway, often under apprenticeship programmes from level 2 to level 4. AAT can be a great entry-point into the accountancy qualification for a range of aspiring accountants from school leavers to mature career changers, and there are a wide variety of classroom and online course options which learners can choose from to suit their ambitions and lifestyles. After completing AAT many of those successful individuals will carry on to study for one of the higher-level accountancy qualifications such as ACCA, CIMA or ICAEW to become fully qualified accountants. Graduate recruitment remains another important pathway into the accountancy profession. Individuals with degrees normally study for the ACCA, CIMA or ICAEW qualifications. Some trainees may have exemptions from early exams depending upon their degree discipline, but they will still need to gather three years of work experience to become qualified. What advice would you give to someone just starting out in accounting today? Be curious! Ask lots of questions about what you are doing in your training, and why you are doing it. You can’t ever ask too many questions. The other big piece of advice I would give is to expect qualifying as an accountant to be hard, and to not worry too much if they fail the odd exam here or there. Accountancy qualifications such as ACCA, CIMA and ICAEW are some of the most challenging exams in the world, and the range of subjects studied is so broad that even the brightest student will find some of the exams very difficult. The main thing to remember is that it is this very difficulty which means that these are amongst the most prestigious and well-recognised qualifications in the world, which will allow you to have an amazing career and life! See the difficulty as a good thing. Embrace the difficulty! What qualities or habits tend to set apart the most successful accounting students or trainees? Discipline is extremely important. Even the most capable students need to develop a solid study routine in order to learn large syllabuses, practice plenty of test questions and attempt some mock exams, all before the real exam rolls around. And that’s often on top of a full-time job and a social life. Resilience is also essential. You need to be able to persist with study material you find complicated, and to bounce back from any exam failures, maintaining a belief that you are capable of success if you show enough determination. Tell us a bit about your own career journey. I fell into training as a Chartered Accountant because I didn’t really know what I wanted to do with my life! An accountancy qualification felt like it would keep lots of doors open for me to move into lots of different career options, with lots of different types of employer, and possibly in lots of different parts of the world. Once I qualified as a Chartered Accountant I moved into professional training as an accountancy tutor as I really enjoyed helping other people to grasp complex ideas and see them fulfil their potential. This move into training was when I knew that I had truly found my vocation, something that I really loved, and still love today nearly 30 years later. In recent years I have been involved in helping to grow the First Intuition business across the country to our current scale. I personally opened a number of our training centres, and I still get a real buzz from setting something up from scratch and seeing it develop over time. I really love the depth of personal relationships that I currently have with employers of trainee accountants in many parts of the UK, and getting to understand the issues and frustrations that they face and which I can feed back to the awarding bodies we deliver qualifications for. How has the industry changed since you started out? In some respects the industry has changed an enormous amount. Accountancy has been one of the first sectors of the economy to really embrace tech automation and now AI, which has transformed the kind of tasks that accountants perform, and the skills they need. Accountants are now far more influential as business advisors than as number crunchers. The next big change starting to affect the profession is the roles that accountants can take on. In other respects though, the accountancy sector still relies on the same basic principles that it did when I was a trainee thirty years ago; professional scepticism, integrity and ethical behaviour are as relevant in the digital age as they ever have been.Gareth’s insights highlight just how rewarding and varied a career in accountancy can be. Whether you’re beginning your journey through AAT, progressing to ACCA, CIMA, or ICAEW, or supporting others in their training, the blend of technical knowledge, personal discipline, and professional integrity remains at the heart of success.We’d like to thank Gareth and the team at First Intuition for their continued commitment to developing the next generation of finance professionals and for sharing their expertise in celebration of International Day of Accounting.If you’re an aspiring accountant looking to take the next step in your career—or a business seeking talented finance professionals to join your team—our specialist consultants at Sharp Consultancy are here to help.Visit our Job Searchor Client Page to find out more about how we can support your journey in the world of accountancy and finance.

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Welcome to the third instalment our insightful blog series ‘Leaders Insight’ where we continue to delve into the professional lives of these experienced senior-level experts and highlight their multifaceted expertise to inspire the next generation of CFOs.

In this chapter we caught up with Matthew Jowett, CFO at Kelling Group.

Kelling Group is a leading provider in the hire of specialist access equipment, access platforms, welfare unit hire and services to growing infrastructure and associated end markets. Kelling Group also recently won the award of Mid-Market Corporate of The Year in the 2023 The Yorkshires. Business Awards.

What, in your opinion, are the major differentiators between the role of a CFO and a Finance Director?

As a general rule, the role of CFO is more strategic and forward looking than that of a Finance Director. Whereas the Finance Director will spend the majority of their time in the Finance function, ensuring a solid financial foundation for the business and managing the ‘day-to-day’, a CFO typically spends more time in the wider business as well as managing external stakeholders e.g., investors, banks, key customers / suppliers. The reality can be very different, however, and depends on the size and nature of the business concerned; there is often quite a blurred line between the two roles, especially in smaller businesses where scale / complexity may not yet justify the cost of both in the organisation. As CFO, I am in my stride delivering a new banking facility, carrying out due diligence on an acquisition or presenting our 5-year plan to investors, but the thought of reviewing the month end consolidation or VAT return would give me cold sweats!

What do you think future leaders should prioritise or focus on most when they initially make the step up to CFO?

Build a good team around you to ensure you can delegate and focus the necessary time on the more strategic areas. If you don’t have the appropriate resource and expertise in the team, you’ll quickly get sucked down into too much detail and lose sight of the bigger picture.And on that note….

Spend time getting out and about in the business – you’ll need to force yourself to do this, it’s easy to get stuck behind the desk in the office. Speak to your staff root-and-branch and take a genuine interest; it’s amazing what you’ll learn and be able to bring back to the boardroom table. And take the time to learn your products and services inside out. Know your key costings and pricings to the penny; it will help you make better sense of your P&L and KPIs and to make better business decisions.

Your network is increasingly important as you step into a more strategic role. Being able to pick up the phone to a trusted advisory contact or an industry peer to sense check something new or unfamiliar is invaluable.

Reflecting on your first couple of years in the role of CFO what were the pitfalls you wish you had been aware of and would advise future leaders to try and avoid?

Pace yourself! Map out key objectives over a sensible / realistic timeframe and don’t try to do too much too quickly. Identify and execute the quick wins and by all means make your mark but take your time to understand the key dynamics in the business (and the industry, if the new role involves a change in that regard) before making too many strategic / structural changes – you’ll spread yourself too thin and, potentially, cause chaos!

On a related point, never underestimate how reluctant some people can be to change, however small it might seem to you…ensure you engage with the workforce and bring them on a particular journey with you at the earliest opportunity.

Finally, back yourself. You’re in this role for a reason – somebody has recognised your expertise and/or potential and you might well be surprised just how well your prior roles have prepared you for this. Don’t be afraid to ask the daft or obvious questions that no-one else is asking.

What are your opinions about the relationship between a CFO and CEO? What is critically important in building a successful partnership and providing the right support to the CEO?

I’ve been lucky enough to work with some great CEOs and a healthy relationship is crucial – you’ll spend more time speaking to them than you do your other half!In addition to the official job description, as CFO you’ll need to be the sounding board, voice of reason, agony aunt and many other things to the CEO.My observation is that being the CEO can be quite a lonely existence – ultimately the buck stops with you for everything in the business – so to have a trusted confidant in your CFO, who understands your strategy but who can provide challenge in a ‘closed’ environment, is essential.

What new key skills or attributes do you think the next generation of CFO’s are going to need to develop?

The fundamental skills will always be required – strategic thinking, commercial negotiation etc etc. In terms of specifics, there is a lot of talk around AI at the moment, and it is something we’re looking at in our business. I’m not suggesting that CFOs will need to become experts in the inner workings of this, but they will need to understand its capabilities and consider the impact, both in terms of opportunities (e.g. automating processes) and risk (e.g. more sophisticated fraud attacks etc).But standing back, this is just about being adaptable and embracing change – if you asked the same question to a CFO twenty-five years ago, you could probably replace “AI” in the response, with “the Internet”. Or four years ago it would have been the ability to adapt quickly and steer the business through a pandemic.

When considering a new CFO job opportunity what do you believe are the most important things for candidates to consider when deciding, in order to have the best chance of a successful move?

Do your homework and make sure you find the right business and the right team for you.

We’ve already talked about the crucial relationship with the CEO – do you align with their vision for the future? If not, you could be in for a very uncomfortable journey.

Who are the key stakeholders? Plc world is very different to private company world, for example, and has different demands for a CFO. Which suits you best?

How big is the business and where is it on the maturity curve?

What are the key challenges and aspirations for the business, and does this suit your skillset and ambition?

Is there a transformational event on the horizon and what would this mean for you?

Away from core accounting knowledge, what personality traits have been critical to your success as a CFO? Are these natural or have you worked on developing them?

Be inquisitive, tenacious and challenge the status quo - this is fundamental to driving organisational change and implementing new strategies. I love being told something can’t be done in response to a suggestion that could clearly add-value – so I can prove it can! Don’t get me started on “we’ve always done it this way” …

Also, you spend a huge amount of time dealing with people matters. Strong interpersonal skills are essential, as is the need to adapt for different cohorts of employees across the business. This also plays into the requirement to build strong relationships with external stakeholders.

Attention to detail is paramount; as CFO you’re often dealing with highly analytical counterparties. Likewise, missing something important in the small print of a contract can be very costly down the line.

Whether these are my natural characteristics – perhaps - but all were ingrained / beaten into me (!) before I moved into industry during my years in Corporate Finance, for which (in hindsight) I’m very grateful.

What is the one single best piece of advice you were given early in your career that still holds true today?

The “5 Whys”. I still use this technique today when I want to get to the root cause of a problem. Look it up and use it – so simple and effective!

Sharp Consultancy specialises in the recruitment of temporary, interim and permanent finance professionals. With offices in Leeds and Sheffield our highly experienced team of consultants recruit for positions throughout Yorkshire and beyond. CONTACT US today and see how we can help.

Leaders Insight - with Matthew Jowett, CFO at Kelling Group