USING YOUR JUDGEMENT

Leaders Insight - The Role of an Non-Executive Director with Chris Beck

Chris Beck has established himself as a non-executive chairman with a proven track record of creating shareholder value through a combination of organic growth strategies and acquisition over the last five years.In his roles as non-executive chairman, he has actively supported management with his extensive operational and situational leadership experience across retail, manufacturing, global supply chain, online, fulfilment, distribution, International reach and leveraging Technology as an enabler. Prior to his more recent non-executive career Chris was an executive director of Card factory Plc for 15 years leading supply, distribution, purchasing, business development and IT at Board level through a number of refinancing’s, a private equity investment, four acquisitions and a subsequent MBO and IPO and remaining until 2019. Chris is a qualified accountant having started his professional career with Grant Thornton in 1992 and held a number of roles in Corporate Recovery and Corporate Finance across the Midlands and Yorkshire before leaving to join Card Factory in 2007.Our very own Michael Ball, Partner at The CFO Partnership sat down with Chris to get his take on all aspects of being a NED.1.How would you define the role of a Non-Executive Director both in terms of core responsibilities but also some of the less obvious aspects to it?There is a clearly defined role of the NED providing an independent and external lens on the business together with providing guidance, challenge and support over the effective strategic direction. There are several more formal areas such as governance and remuneration, where the use of NEDs in a larger organisation can provide a framework to ensure the interests of the shareholders are considered and protected. In appointing an NED, there is usually a desire on the part of the business to appoint a person who, not only can effectively deliver on those areas outlined above, but can also bring some expertise in the sector, similar situational experiences or access to contacts and resources. NEDs often develop key relationships with the Executive Directors, providing support and assisting in their development as a leader and in other softer skills, becoming a trusted advocate of the business and often those individuals.2.What were the most important experiences and skills from your former Executive career that you have relied on since making the switch to a Non-Executive career?Communication skills and developing relationships remain front and centre of transferrable skills. Being able to bring examples of situational experience from executive roles are the most additive, providing context and solutions to real world challenges and issues the business may face from time to time. This includes learning from mistakes made so that the business has a greater chance of getting this right first time. Where there is crossover in sector experience and situational experience this often develops in to providing access to contacts and networks where there is proven experience in meeting the businesses needs to an issue or opportunity.3.What are your opinions about developing the relationship between an MD or CEO and a Non-Exec? What is critically important in building a successful partnership and providing the right support to them and the board?I think in all roles as an NED developing relationships with the wider board and senior leadership team is vitally important. Whilst this may be more structured in a larger corporate or PLC, in my current roles I play an active role in supporting and mentoring the existing board and a number of senior leaders that could well progress through to board positions. Developing these people I believe is integral to the wider strategy and culture as the way in which those relationships work, and associated behaviours, is often used to role model what good looks like to the wider teams.4.Is it important for an NED to have experience in the sector the business operates in?One of the most important aspects for any potential NED and those making the appointment from within the business is to clearly align on what it is that is required from an NED for that specific business. In larger corporates it is often easier to establish this, as the role may well be a replacement appointment or the addition of a further non exec to meet a clearly defined brief. In growing SMEs, I have found it necessary to work through the clarity of what is required and whilst in many instances, sector experience is important, parallels in situational leadership are equally, if not more important, and examples I have seen have been to include Digital Transformation and Geographical reach in to new markets or territories. The pace of professionalisation within organisational design and systems to support growth or readiness for a future transaction often lend towards a NED with experience of these situations rather than sector specific experience. Clearly both will be differentiators amongst potential candidates. 5.How did you approach making the transition from Executive to Non-Executive and what tips would you give someone else looking to start building a client portfolio?I had a clear plan that I wanted to pursue a small number of NED roles following retirement from Executive roles. I think it is very important to consider what you are wanting to achieve from such roles, for me my motivation was to work with interesting, growth businesses with good management where I could see my own experiences supporting and adding value. Having worked hard to achieve a work life balance for myself location was a factor, notwithstanding technology I wanted to make sure I was able to support in person without compromising on the quality of life I had achieved. I was fortunate enough to take on a Chair role in a charity connected to my previous executive role and also took on a further trustee role in the charity sector. Both were really valuable to demonstrate governance but also helped with behaviours and the transition to an NED. I would encourage any Executive thinking towards an NED career to actively try and gain experience in that space, in conjunction with their existing executive role, whether that is for another corporate or a charity and will be more relevant to those individuals working at operational board level, perhaps with less visibility to the governance aspects of a company. There are some good causes and membership of the IOD is highly beneficial to refresh and stay up to date on company law and changes in governance.6.Are new technologies like Artificial Intelligence having much of an impact on your role as an NED yet and what impact do you think they could have over the next few years?The consideration of new technologies is always appropriate and, in most businesses, I am involved in the adoption of new technologies as an enabler to support growth or efficiency. We are seeing the adoption of AI to help businesses carry out tasks and process data which is supporting the board with more timely information on which to base decisions, however we are yet to replace an NED with AI!7.What do you find most satisfying and what are some of the most frustrating parts of working as an NED?There are several reasons people assume an NED role. For me its ultimately to use my skills and experience to support management teams reach better outcomes with my support. Those better outcomes are to see teams develop, improve financial performance and deliver strategic change. Seeing these things evolve at pace in businesses with my support and guidance is what motivates me. As an experienced executive director and operator, the biggest challenge is to support and guide, not to take over and do. It takes self-control, experience and most importantly to respect the Executive Team you are working with and their own roles. 8.What is the one single best piece of advice you were given early in your career that still holds true today?In any challenging situation consider the intent of others and not how they act or behave. In most scenarios the intent is correct, and alignment of the behaviour and style of others may just be different to yourself. Don’t let this drive the wrong emotions and behaviours. It makes it so much easier to create alignment, agree mutually beneficial actions and drive pace to almost every situation. Chris Beck’s journey from executive leadership to a seasoned Non-Executive Chairman reflects a wealth of experience, adaptability, and strategic insight. His ability to support and guide management teams while using his deep industry knowledge has proven invaluable in driving growth and shareholder value. With a strong focus on relationship-building, governance, and the evolving role of technology, Chris demonstrates the impact a well-rounded NED can have on a business. His reflections on leadership, mentorship, and strategic decision-making provide valuable lessons for those looking to transition into non-executive roles. As businesses continue to navigate change and expansion, the role of an experienced NED like Chris will remain cricial in shaping their future success.

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We are taught from a very early age that it is wrong to judge people – and, it goes, without saying, rightly so. It is universally agreed that it is unacceptable to draw conclusions – or make a judgement – about a person based on factors such as, amongst other things, their age, their gender, their religion.

However there is a very fine line between being judgemental and using your judgement and – in my humble opinion - as a recruitment specialist, when it comes to assessing a candidate’s suitability for a particular role, using one’s judgement is absolutely fundamental to getting it right.

During the recruitment process, the ability to weigh up an individual based upon their skills and experience is, without doubt, essential and a very necessary part of the process. But to exercise good judgement and see beyond what is written there in black and white – to understand the difference between intelligence and common sense – is far more complex, and it’s not always as easy to get right as you might think.

Why is that? It’s probably fair to say that people often have an unrealistic view of their own capabilities; whether that is a tendency to over inflate their ability or, through a lack of self confidence and belief, they are unable to accurately assess their worth and are unable to see themselves in the same way that someone else sees them.

Their judgement is impaired. And if they are unable to ‘judge’ themselves – or rather they judge themselves incorrectly – then it’s up to the skill of the recruiter – and their ability to exercise good judgement - to determine the right conclusions from the information that they present about themselves.

In recruitment, making the right judgement about a person is critical. The impact upon a business – the amount of time spent and money invested in the on boarding process to bring a new person into an organisation – can be quite frightening, making it imperative that you get it right.

I’m asked many questions when speaking with clients or potential clients about their recruitment needs. ‘How many candidates do you have registered?’, ‘Can you find good candidates?’, ‘Do you know how to headhunt the best candidates?’. These are all very relevant questions; and ones that I would expect every recruitment consultant worth his or her salt to be able to answer and demonstrate without too much trouble at all. However, these are only valid lines of enquiry if the recruiter in the spotlight has the capability to judge what is or isn’t good and the one question that I am never asked – and the one which I think would tell far more - is ‘When it comes to people, have you got good judgement?’.

Let’s expand upon that thought. When asked if I can find good candidates, the short answer is yes. And not just good candidates, but very good candidates. But just because they are a ‘good’ candidate – that is to say they tick all the right boxes and can fulfil the requirements outlined in the job description – does that mean that they are a good candidate for this particular role? That is where judgement – my judgement – comes into play.

Say for example a candidate’s CV indicates that they have a degree from a well respected university – tick, they trained at a leading accountancy practice – tick, they qualified with flying colours – tick, and to date, have changed jobs on a number of occasions with each move seemingly resulting in a step up the career ladder. This could indicate someone who is bright, ambitious, and talented; someone who is sought after by employers. A good candidate you might say and someone who is very likely to make the interview shortlist on more occasions than not.

But, upon closer investigation, you identify that they have in fact held a number of jobs in a relatively short period of time. And they have only secured a promotion when they have changed employers. So rather than being someone that is really going places career wise, this could indicate that this is someone that their current employer is not prepared to invest in any further. Could it be that they don’t live up to expectations, that they don’t fulfil the promises that their CV or their performance in an interview might suggest? Or it could be an indication that they themselves have poor judgement if, after a relatively short time, the role isn’t what they thought it would be? Or perhaps the culture of the organisation doesn’t suit. Or they have a poor relationship with their boss. And whilst on the surface these are very legitimate and valid reasons for seeking a new position, one could – and should – be asking questions to ascertain if they did indeed display bad judgement or was it a case of bad luck?

We are all familiar with that well known phrase – ‘never trust a book by its cover’ – and its sentiment certainly rings true when it comes to hiring people; if your recruitment specialist has that rare ability to exercise good judgement, to look beyond the surface of what is presented to them and can weigh up the reasoning behind particular decisions, then your chances of making a successful appointment will undoubtedly be increased.

Sharp Consultancy specialises in the recruitment of finance and accountancy professionals. With offices in Leeds and Sheffield our highly experienced team of consultants recruit for temporary, interim and permanent roles across the full spectrum of positions throughout Yorkshire and beyond. CONTACT US today and speak to a member of our team about your next career move.